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SAIL story

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Founded in 2020

"Nothing good comes easy."

It's right, nothing good will come easy. We were able to dedicate countless hours in building SAIL because we were driven by our love for the oceans. 

A Fight Against Fast Fashion

SAIL is our fight against fast fashion. Fast fashion is the second most polluting industry in the world. "Fast fashion" is a business model where consumers are offered constantly changing collections at low prices, constantly encouraged to frequently buy and discard clothes.

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Our Mission

SAIL is rooted in the belief that we have a responsibility to protect and preserve the world we live in. Our efforts are first focused on restoring the coral reefs that have been severely damaged. 

By 2030 we aim to deploy 100,000 Coral Reef Habitats.

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Made from 100% Organic Cotton

Organic cotton uses up to 95% less water than conventional cotton and does not use the harsh chemicals, bleaches, or dyes that conventional cotton does.

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Each item deploys a Coral Reef Garden

The Coral Gardens will be made of IntelliReefs. IntelliReefs are Reef Life Foundation’s artificial reef system that act as an enhanced substrate, specifically engineered to promote the rapid growth of marine biodiversity to build back healthy coral reefs.

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Super Comfortable

Our organic cotton fabric is of highest standard and has an extremely soft finish. When wearing our item, one might equate it to being hugged by a cloud ☁️.

Check out our latest drop